Conservative loan program cost taxpayer millions in advertising
OTTAWA — A new report shows that for every dollar the Conservative government budgeted for its marquee job-training program, it spent 53 cents advertising it in the first year.
Newly released details of the previous government's 2014-15 advertising budget show that spending on ads linked to the economic action plan outpaced any other campaign.
The TV, radio, Internet and print ads for the Canada apprentice loan program came in at $6.7 million, one of the Ottawa's most expensive campaigns.
The loan program, first announced in the 2014 budget, was estimated to cost $12.6 million annually in the first two years.
But government forecasts pegged the overall cost of the program at $7.4 million a year over a decade — meaning the first year of advertising might have wound up costing nearly as much as the net cost of a single year of loans.
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